Our favourite shop this month is The Little Natural Co, stocking only organic and sustainable clothes, accessories and toys
If you’ve ever been to Lewes, East Sussex, you may have seen the The Little Natural Co’s shop, an artfully arranged, minimalist space that somehow manages to house everything a mama could ask for. We can’t be the only ones who have strolled by, stopped in for a quick peek and left laden with goodies.
The store stocks only organic and sustainable clothing, accessories and toys aimed at littles up to four years old – and, as you might expect, the vibe is stripped-back and wholesome, with natural fabrics, soft shades and neutral tones predominating.
The brands you’ll find here are some of the best in the world at what they do: BIBS pacifiers from Denmark, made from natural rubber in earthy colourways; sweet baby nests and shopping totes by Konges Slojd; premium-quality babywear from the ever-desirable Gray Label. Our current faves are the huggable sheepskin comforters by Flatoutbear and the printed pyjamas from Bath-based Brit brand Sleepy Doe – both sure to encourage peaceful, pleasant bedtimes.
All of this is only appropriate because the overall ambience – both in-store and online – is of a serenely stylish approach to parenthood. And while that may not be everyone’s actual parenting experience (babies have a way of cleaving towards chaos), it’s certainly a more pleasant shopping experience.